Big Three Spent $7.2 Billion On Ads In 2007

One reason the Big Media conglomerates in the United States may want to see the Big Three transnational automobile companies get a big corporate welfare grant from the U.S. government is that GM, Daimler-Chrysler and Ford have, historically, been among the top buyers of advertising in the U.S. corporate media world. In 1999, for example, GM spent over $2.9 billion on advertising and was the Number 1 advertiser in the United States. That same year, the Number 3 advertiser in the U.S. was Daimler-Chrysler, which spent over $1.5 billion on advertising. And in 1999, Ford spent over $1.1 billion on advertising and was the Number 5 advertiser in the United States.

In 2007, GM spent over $3 billion on advertising and was the Number 4 advertiser in the U.S., while Ford spent over $2.5 billion on advertising and was the Number 6 advertiser in the United States. In addition, over $1.7 billion was spent on advertising by Chrysler, which was the Number 14 advertiser in the United States. (“Advertising Age” chart for 2007 here.)

–bf.

Published by

Chris Sturr

Chris Sturr is co-editor of Dollars & Sense magazine.

Leave a Reply